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1 strategic advertising
рекл. стратегическая реклама (реклама, нацеленная на увеличение продаж в долгосрочном периоде)See: -
2 strategic advertising
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 strategic
прил.общ. стратегический ( связанный с долгосрочными целями или планами); стратегически важныйSyn:Ant:See: -
5 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
6 strategic marketing
марк. стратегический маркетинг (прослеживание эволюции заданного рынка и выявление различных существующих либо потенциальных рынков или их сегментов на основе анализа потребностей, нуждающихся в удовлетворении)Ant: -
7 tactical advertising
рекл. тактическая реклама (реклама, преследующая краткосрочные цели, напр., задачу корректировки текущего уровня продаж)See: -
8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 SAP
1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention5) Спорт: Slight Atari Player6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch9) Религия: Share And Prayer10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерскогоучёта, предписанные законом (Statutory Accounting Principles)
12) Страхование: Statutory Accounting Principals13) Автомобильный термин: Standard Corporate Protocol14) Грубое выражение: Stupid American Public, Surely A Pedophile15) Оптика: stress-applying part16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications19) Электроника: Secondary Audio Program20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP22) Иммунология: Serum Amyloid P23) Транспорт: Suitcase And Passport24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)32) Химическое оружие: sampling and analysis plan, strategic action plan33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)35) Майкрософт: протокол SAP36) Общественная организация: Scholarship Assistance Program37) Должность: Substance Abuse Professionals38) Чат: Soft And Pretty39) NYSE. S A P, A. G.40) Аэропорты: San Pedro Sula, Honduras41) Программное обеспечение: System Analysis and Program Development, System Application Product42) Базы данных: Systems Applications Processing -
10 sap
1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention5) Спорт: Slight Atari Player6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch9) Религия: Share And Prayer10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерскогоучёта, предписанные законом (Statutory Accounting Principles)
12) Страхование: Statutory Accounting Principals13) Автомобильный термин: Standard Corporate Protocol14) Грубое выражение: Stupid American Public, Surely A Pedophile15) Оптика: stress-applying part16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications19) Электроника: Secondary Audio Program20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP22) Иммунология: Serum Amyloid P23) Транспорт: Suitcase And Passport24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)32) Химическое оружие: sampling and analysis plan, strategic action plan33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)35) Майкрософт: протокол SAP36) Общественная организация: Scholarship Assistance Program37) Должность: Substance Abuse Professionals38) Чат: Soft And Pretty39) NYSE. S A P, A. G.40) Аэропорты: San Pedro Sula, Honduras41) Программное обеспечение: System Analysis and Program Development, System Application Product42) Базы данных: Systems Applications Processing -
11 material
n1) материал, вещество2) данные, факты, материал
- advertising material
- advertising and display material
- artificial material
- auxiliary material
- available material
- base material
- basic material
- building material
- bulk materials
- census material
- cheap material
- classified material
- commercial material
- competitive material
- construction material
- consumable material
- contaminating materials
- copyright material
- covering material
- critical material
- crude material
- customer's material
- dangerous materials
- defective material
- defence materials
- deficient raw materials
- descriptive material
- direct materials
- documentary material
- domestic raw materials
- durable material
- educational material
- expendable material
- experimental material
- fabricated materials
- faulty material
- finishing material
- first-grade material
- granular material
- high grade material
- high-quality material
- illustrated materials
- illustrative materials
- imported raw materials
- improper material
- indirect materials
- information material
- initial material
- inventory materials
- key materials
- key raw materials
- less costly material
- local material
- low-grade material
- manmade materials
- mined materials
- mineral raw materials
- nonproductive materials
- nonstandard material
- operational materials
- original material
- original raw materials
- packaging materials
- packing materials
- plastic materials
- primary material
- printed material
- production materials
- productive material
- promotional material
- protective material
- publicity material
- raw materials
- rejected material
- scarce material
- secondary raw materials
- selected materials
- source material
- standard material
- statistical material
- strategic material
- strategic raw materials
- structural materials
- substandard material
- superior material
- supporting material
- surplus material
- unfit material
- unused material
- used material
- useless material
- vegetable raw materials
- war materials
- waterproof material
- material for official use
- material in short supply
- materials on hand
- materials on order
- check material
- choose material
- circulate materials
- deliver material
- distribute materials
- economize material
- economize on material
- employ material
- examine material
- furnish materials
- inspect material
- obtain material
- present material
- process material
- procure material
- provide material
- reject material
- require material
- save material
- save on material
- select material
- send out materials
- store material
- supply material
- use materialEnglish-russian dctionary of contemporary Economics > material
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12 SEA
1) Общая лексика: ЮВА (South-East Asia)2) Американизм: Self Evident Application, Strategic Environmental Assessment4) Военный термин: Southeast Asia, Strategic Enterprise Architecture, safety engineering analysis, sea echelon area, senior enlisted adviser, service educational activities, special equipment authorization, standard electronics assembly, system engineering analysis, system error analysis5) Техника: scanning electrostatic analysis, special-effect amplifier, sudden enhancement of atmospherics6) Химия: Safe Emulsion Agar7) Биржевой термин: Securities and Exchange Act8) Оптика: surface-emitting array9) Сокращение: Sachse Engineering Associates Inc. (USA), Senior Enlisted Advisor, Sience and Education Administration, Society for Education Through Art, South-East Asia, state economic area, statistical energy analysis10) Университет: Students For Environmental Action11) Вычислительная техника: standard electronic assembly, стандартная электронная схема, стандартный электронный блок, Society for Electronic Access (organization)12) Нефть: стратегическая экологическая оценка13) Иммунология: soluble egg antigens, staphylococcal enterotoxin A14) Банковское дело: Закон о ценных бумагах и биржах (США, 1934 г.; Securities Exchange Act)15) Транспорт: Seattle - Tacoma International Airport16) Фирменный знак: Superior Engineering Associates17) Экология: Software For Environmental Awareness18) Реклама: контекстная реклама (search engine advertising)19) Деловая лексика: Safeway Employees Association, Support Encouragement And Accountability, Systems Engineering And Assessment, единый европейский закон (Single European Act), Закон о единой Европе (Single European Act)20) Образование: Science Education Adventure, Science Education And Adventure, State Education Agency, Strategic Education Activities, Support Education And Advocacy21) Инвестиции: Securities Exchange Act22) Сетевые технологии: SoftSolutions Enterprise Administrator, self-extracting archive23) Океанография: Scientific Exploration Of Atlantis, State Earthquake Administration24) Макаров: static-exchange approximation25) Расширение файла: Self- Extracting compressed Macintosh file Archive, Spherical Electrostatic Analyzer, Standard Extended Attribute (OS/2)26) Военно-политический термин: Single European Act27) Подводное плавание: Scubapro Educational Association28) Общественная организация: Science and Engineering Alliance29) Должность: Special Education Assistant30) Чат: Simply Enchanting Angels, So Easily Amused31) Правительство: Senate Enrolled Act, Shetland Environmental Agency32) Аэропорты: SEATAC International Airport, Seattle/ Tacoma, Washington USA33) Программное обеспечение: Self Expanding Application, Self Expanding Archive34) AMEX. Bio- Aqua Systems, Inc. -
13 sea
1) Общая лексика: ЮВА (South-East Asia)2) Американизм: Self Evident Application, Strategic Environmental Assessment4) Военный термин: Southeast Asia, Strategic Enterprise Architecture, safety engineering analysis, sea echelon area, senior enlisted adviser, service educational activities, special equipment authorization, standard electronics assembly, system engineering analysis, system error analysis5) Техника: scanning electrostatic analysis, special-effect amplifier, sudden enhancement of atmospherics6) Химия: Safe Emulsion Agar7) Биржевой термин: Securities and Exchange Act8) Оптика: surface-emitting array9) Сокращение: Sachse Engineering Associates Inc. (USA), Senior Enlisted Advisor, Sience and Education Administration, Society for Education Through Art, South-East Asia, state economic area, statistical energy analysis10) Университет: Students For Environmental Action11) Вычислительная техника: standard electronic assembly, стандартная электронная схема, стандартный электронный блок, Society for Electronic Access (organization)12) Нефть: стратегическая экологическая оценка13) Иммунология: soluble egg antigens, staphylococcal enterotoxin A14) Банковское дело: Закон о ценных бумагах и биржах (США, 1934 г.; Securities Exchange Act)15) Транспорт: Seattle - Tacoma International Airport16) Фирменный знак: Superior Engineering Associates17) Экология: Software For Environmental Awareness18) Реклама: контекстная реклама (search engine advertising)19) Деловая лексика: Safeway Employees Association, Support Encouragement And Accountability, Systems Engineering And Assessment, единый европейский закон (Single European Act), Закон о единой Европе (Single European Act)20) Образование: Science Education Adventure, Science Education And Adventure, State Education Agency, Strategic Education Activities, Support Education And Advocacy21) Инвестиции: Securities Exchange Act22) Сетевые технологии: SoftSolutions Enterprise Administrator, self-extracting archive23) Океанография: Scientific Exploration Of Atlantis, State Earthquake Administration24) Макаров: static-exchange approximation25) Расширение файла: Self- Extracting compressed Macintosh file Archive, Spherical Electrostatic Analyzer, Standard Extended Attribute (OS/2)26) Военно-политический термин: Single European Act27) Подводное плавание: Scubapro Educational Association28) Общественная организация: Science and Engineering Alliance29) Должность: Special Education Assistant30) Чат: Simply Enchanting Angels, So Easily Amused31) Правительство: Senate Enrolled Act, Shetland Environmental Agency32) Аэропорты: SEATAC International Airport, Seattle/ Tacoma, Washington USA33) Программное обеспечение: Self Expanding Application, Self Expanding Archive34) AMEX. Bio- Aqua Systems, Inc. -
14 SAS
1) Общая лексика: институт системного статистического анализа (statistical analysis system institute)2) Компьютерная техника: Search And Sort, Serial Attached SCSI (SCSI с последовательным интерфейсом), satellite information service3) Авиация: система улучшения устойчивости5) Американизм: Senior Advisory Staff, Signature Authorization Sheet, описание аудиторских стандартов (Statement on Auditing Standards)6) Французский язык: акционерное общество упрощённого типа8) Военный термин: School of Air Support, Secret Attack Squad, Service, Artistry, Skill, Simultaneous Analog Stimulation, Small Arms School, Special Air Service, Special Air Services, Special Armed Services, Special Assault Squad, Speed Aggression And Surprise, Strategic Aerospace Summary, Strategic Area Study, Support to Analyst Subsystem, Survivable Adaptive Systems, System Analysis and Simulation, satellite attack sensor, sealed authentication system, secondary alarm station, security agency study, selection and appointment system, self-adaptive system, semiautomatic segment, separation assurance system, ship alongside service, signal analysis system, single audio system, small applications satellite, snap action switch, space activity suit, special activities squadron, special ammunition section, special ammunition site, special ammunition stockage, special ammunition storage, stability augmentation system, staff administrative specialist, survival avionics system, system analysis section, system analysis study, САС, Специальная авиационная служба9) Психиатрия: Simpson-Angus Scale (шкала для оценки паркинсонических явлений), шкала Симпсона-Ангуса (шкала для оценки паркинсонических явлений)10) Техника: Segment Arrival Storage, safeguards and security, safety assessment system, service air system, solar array subsystem, spacecraft antenna system, special advertising section, speech activity simulator, station air system, strong aircraft signature, surface-active substance, suspended array system, система аварийной стабилизации ((в области производства погрузчиков) Верещагин), Supercritical anti-solvent сверхкритический антирастворитель11) Шутливое выражение: Sissies And Solo12) Химия: University of St. Andrews - 6, ПАВ (Поверхностно-активное вещество - superficially active substance.)13) Математика: Side Angle Side14) Религия: Save A Soul, Strength Attitude And Spirit15) Юридический термин: Second Amendment Sisters, Surround and Shake16) Экономика: ССА, система статистического анализа17) Бухгалтерия: Scandinavian Airline System, Semi Annual Statement, Statement of Auditing Standards, Statements on Auditing Standards, Statistical Analysis Systems, Положения по стандартам аудита (Statements on Auditing Standards)18) Биржевой термин: Savings Assortment Satisfaction19) Грубое выражение: Scummy Arsed Student, Shaft The Arseholes Of Shareholders, Shitty Ass Satellite, Stupid Ass Sucker20) Оптика: self-alignment structure21) Телекоммуникации: Single Attachment Station (FDDI)22) Сокращение: Scandinavian Air Lines System, Schnellbrucke auf Stutzen (Germany), Sea-Air-Space, Second Acoustic Source, Signature Augmentation Subsystem, Signature Augmentation System, Situation Awareness System (US Marine Corps), Situational Awareness System, Small Astronomy Satellite, Smart Armour System (USA), South African Ship, Speaker Authentication System, Special Air Service (UK), Special Ammunition Site (USA), Statistical Analysis System, Supplier Assessment Survey, Synthetic Aperture Sonar, Systems Acquisition School (USA)23) Университет: School For Advanced Studies, School For Advanced Study, Student Administrative Services, Students Association Of Singapore24) Физика: Small Angle Scattering25) Физиология: Short arm splint, Subvalvular Aortic Stenosis26) Электроника: Secondary Antenna System, Support Amplifier Station27) Вычислительная техника: Simulation Automation System, Single Attached Station; Secure Authentication Services, Session Active Screen (IBM), Space Activity Suit (Space), serial attached SCSI, системное прикладное программное обеспечение, станция с единственным подключением28) Нефть: Surface Acquisition System29) Связь: SS7 Application Server30) Космонавтика: Small Astronomical Satellite31) Транспорт: Salisbury Air Service, Inc., Scandinavian Airlines System, Special Airlift Summary32) Фирменный знак: San Antonio Shoes, Scandinavian Airline Systems, Service Above Self, Siegfried Advanced System, Spectrum Apartment Search33) СМИ: Semicolon After Semicolon34) Деловая лексика: Sudden Available Space, описание требований к ревизии (Statement on Auditing Standards)35) Глоссарий компании Сахалин Энерджи: seismic amplitude studyies, АСА (seismic amplitude study), анализ сейсмических амплитуд (seismic amplitude study)36) Образование: School Age Services, School Assessed Subject, Self Assessment System37) Сетевые технологии: Single Attach Station, single attachment station, system application software38) Сахалин Р: seismic amplitude study39) Химическое оружие: status account system40) Авиационная медицина: space adaptation syndrome41) Безопасность: Safety Alert System = Безопасная Система Предупреждения об Опасности42) Расширение файла: SAS source code file, Sales Accounting System, Single Attached Station43) Энергосистемы: система автоматизации подстанции44) Нефть и газ: автономный( противопесчаный) фильтр, автономно-стоящий (противопесчаный) фильтр (сокр. от stand-alone screen)45) Электротехника: silicon asymmetrical switch, state after switching46) Общественная организация: Sounds Across Seas, Student Assistance Services47) Чат: Sadly Another Submission48) НАСА: Solar Acquisition Sensor49) Программное обеспечение: Statistical Analysis Software50) Федеральное бюро расследований: Special Agents -
15 sas
1) Общая лексика: институт системного статистического анализа (statistical analysis system institute)2) Компьютерная техника: Search And Sort, Serial Attached SCSI (SCSI с последовательным интерфейсом), satellite information service3) Авиация: система улучшения устойчивости5) Американизм: Senior Advisory Staff, Signature Authorization Sheet, описание аудиторских стандартов (Statement on Auditing Standards)6) Французский язык: акционерное общество упрощённого типа8) Военный термин: School of Air Support, Secret Attack Squad, Service, Artistry, Skill, Simultaneous Analog Stimulation, Small Arms School, Special Air Service, Special Air Services, Special Armed Services, Special Assault Squad, Speed Aggression And Surprise, Strategic Aerospace Summary, Strategic Area Study, Support to Analyst Subsystem, Survivable Adaptive Systems, System Analysis and Simulation, satellite attack sensor, sealed authentication system, secondary alarm station, security agency study, selection and appointment system, self-adaptive system, semiautomatic segment, separation assurance system, ship alongside service, signal analysis system, single audio system, small applications satellite, snap action switch, space activity suit, special activities squadron, special ammunition section, special ammunition site, special ammunition stockage, special ammunition storage, stability augmentation system, staff administrative specialist, survival avionics system, system analysis section, system analysis study, САС, Специальная авиационная служба9) Психиатрия: Simpson-Angus Scale (шкала для оценки паркинсонических явлений), шкала Симпсона-Ангуса (шкала для оценки паркинсонических явлений)10) Техника: Segment Arrival Storage, safeguards and security, safety assessment system, service air system, solar array subsystem, spacecraft antenna system, special advertising section, speech activity simulator, station air system, strong aircraft signature, surface-active substance, suspended array system, система аварийной стабилизации ((в области производства погрузчиков) Верещагин), Supercritical anti-solvent сверхкритический антирастворитель11) Шутливое выражение: Sissies And Solo12) Химия: University of St. Andrews - 6, ПАВ (Поверхностно-активное вещество - superficially active substance.)13) Математика: Side Angle Side14) Религия: Save A Soul, Strength Attitude And Spirit15) Юридический термин: Second Amendment Sisters, Surround and Shake16) Экономика: ССА, система статистического анализа17) Бухгалтерия: Scandinavian Airline System, Semi Annual Statement, Statement of Auditing Standards, Statements on Auditing Standards, Statistical Analysis Systems, Положения по стандартам аудита (Statements on Auditing Standards)18) Биржевой термин: Savings Assortment Satisfaction19) Грубое выражение: Scummy Arsed Student, Shaft The Arseholes Of Shareholders, Shitty Ass Satellite, Stupid Ass Sucker20) Оптика: self-alignment structure21) Телекоммуникации: Single Attachment Station (FDDI)22) Сокращение: Scandinavian Air Lines System, Schnellbrucke auf Stutzen (Germany), Sea-Air-Space, Second Acoustic Source, Signature Augmentation Subsystem, Signature Augmentation System, Situation Awareness System (US Marine Corps), Situational Awareness System, Small Astronomy Satellite, Smart Armour System (USA), South African Ship, Speaker Authentication System, Special Air Service (UK), Special Ammunition Site (USA), Statistical Analysis System, Supplier Assessment Survey, Synthetic Aperture Sonar, Systems Acquisition School (USA)23) Университет: School For Advanced Studies, School For Advanced Study, Student Administrative Services, Students Association Of Singapore24) Физика: Small Angle Scattering25) Физиология: Short arm splint, Subvalvular Aortic Stenosis26) Электроника: Secondary Antenna System, Support Amplifier Station27) Вычислительная техника: Simulation Automation System, Single Attached Station; Secure Authentication Services, Session Active Screen (IBM), Space Activity Suit (Space), serial attached SCSI, системное прикладное программное обеспечение, станция с единственным подключением28) Нефть: Surface Acquisition System29) Связь: SS7 Application Server30) Космонавтика: Small Astronomical Satellite31) Транспорт: Salisbury Air Service, Inc., Scandinavian Airlines System, Special Airlift Summary32) Фирменный знак: San Antonio Shoes, Scandinavian Airline Systems, Service Above Self, Siegfried Advanced System, Spectrum Apartment Search33) СМИ: Semicolon After Semicolon34) Деловая лексика: Sudden Available Space, описание требований к ревизии (Statement on Auditing Standards)35) Глоссарий компании Сахалин Энерджи: seismic amplitude studyies, АСА (seismic amplitude study), анализ сейсмических амплитуд (seismic amplitude study)36) Образование: School Age Services, School Assessed Subject, Self Assessment System37) Сетевые технологии: Single Attach Station, single attachment station, system application software38) Сахалин Р: seismic amplitude study39) Химическое оружие: status account system40) Авиационная медицина: space adaptation syndrome41) Безопасность: Safety Alert System = Безопасная Система Предупреждения об Опасности42) Расширение файла: SAS source code file, Sales Accounting System, Single Attached Station43) Энергосистемы: система автоматизации подстанции44) Нефть и газ: автономный( противопесчаный) фильтр, автономно-стоящий (противопесчаный) фильтр (сокр. от stand-alone screen)45) Электротехника: silicon asymmetrical switch, state after switching46) Общественная организация: Sounds Across Seas, Student Assistance Services47) Чат: Sadly Another Submission48) НАСА: Solar Acquisition Sensor49) Программное обеспечение: Statistical Analysis Software50) Федеральное бюро расследований: Special Agents -
16 ASA
1) Общая лексика: Air service agreements2) Компьютерная техника: Animate Singular Agent4) Медицина: acetylsalicylic acid (aspirin), Американское общество анестезиологов5) Американизм: American Standards Authority, Assistant Secretary of the Army6) Спорт: Aggressive Skater Association, Aggressive Skaters Association, All Softball Associations, Amateur Softball Association, American Sailing Association, American Softball Association, American Speed Association7) Военный термин: Allied Swat Agents, Ammunition Storage Area, Ammunition Supply Activity, Army Sailing Association, Army Satellite Communications Agency, Army School of Ammunition, Army Security Agency, Army Signal Association, Army Space Agency, Army Strategic Appraisal, Army seal of approval, Assistant Secretary of the Army, ASAF, Assistant Secretary of the Air Force, Assistant Secretary of the Army, Civil Works, Assistant Secretary of the Army, Civil-Military Affairs, Assistant Secretary of the Army, Financial Management, Assistant Secretary of the Army, Installations and Logistics, Assistant Secretary of the Army, Manpower and Reserve Affairs, Assistant Secretary of the Army, Research and Development, Atomic Security Agency, advanced strike aircraft, advanced surveillance aircraft, advanced system avionics, area scanning alarm, army service area, automatic steerable antenna, automatic systems analysis, aviation supply annex, (M&RA)Assistant Secretary of the Army (Manpower and Reserve Affairs), (CW) Assistant Secretary of the Army for Civil Works, (FM) Assistant Secretary of the Army for Financial Management, (I&L) Assistant Secretary of the Army for Installation and Logistics8) Техника: Army Satcom Agency, abort sensor assembly, adaptive search algorithm, amplifier and switch assembly, annular slot antenna, automatic speech analyzer, azimuth servo assembly9) Сельское хозяйство: ammoniated superphosphoric acid10) Шутливое выражение: American Superhero Association, Anarchy Strikes America, Angry Stache Alliance11) Химия: Alkenyl Succinic Anhydride12) Математика: Angle Side Angle, Американская статистическая ассоциация (American Statistical Association)13) Религия: All Saints Association14) Страхование: American Surety Association, Associate in Society of Actuaries15) Музыка: The Acoustical Society of America16) Сокращение: Acetyl Salicylic Acid, Acoustical Society of America, Advanced Security Agency (USA), Advanced System Architecture, Aggiornamento del Sistema d'Arma (Weapon systems upgrade (Italy)), Air Security Agency, Amateur Swimming Association, American Sociological Association, American Statistical Association, American Surgical Association, Appropriate Superior Authority, Assistant Secretary of the Army (US Army), American Standard Association, Atomic Scientists' Association17) Театр: Art Service Association18) Университет: Adventist Students Association, African Students Association, Arizona Students Association, Art Scholarship Achievement, Asian Students Association19) Физика: Accessible Surface Area, Apparent Strength Of Adhesion20) Школьное выражение: Arizona School for the Arts21) Вычислительная техника: Advanced SCSI Architecture (SCSI), American Standards Association (organization, USA, ANSI, Vorlaeufer), Американская ассоциация по стандартизации, Американская ассоциация программного обеспечения22) Нефть: automatic spectrum analyzer, Американская ассоциация стандартов, Американская ассоциация стандартов (American Standards Association)23) Иммунология: антиспермальные антитела24) Космонавтика: Austrian Space Agency25) Транспорт: Automotive Service Association26) Фирменный знак: Advertising And Selling Association, American Spirit Arms27) Экология: air stagnation advisories28) Деловая лексика: Advertising Standards Authority, (сокр. от) Additional Services Authorization = разрешение (санкция) на дополнительные услуги30) Сетевые технологии: Active Server Application, Adaptive Server Anywhere, American Software Association, American Standards Association, Application Service Assurance, Automatic System Answer31) Пластмассы: Acrylonitrile Styrene Acrylate, Poly (Acrylic Styrene Acrylonitrile)32) Телефония: Average speed of answer33) Общая лексика: air signal attenuator34) Химическое оружие: automatic submerged arc, (FM) Assistant Secretary of the Army for Financial Management, (IL&E) Assistant Secretary of the Army for Installations, Logistics, and Environment, (RDA) Assistant Secretary of the Army for Research, Development, and Acquisition35) Авиационная медицина: astronaut science advisor36) Безопасность: Adaptive Security Algorithm, After Security Advisory, Комплексная проверка безопасности (Advanced Safety Audit)37) Яхтенный спорт: Американское Самоа (Обозначения на парусах)38) Общественная организация: American Scientific Association, American Security Association, Autism Society of America39) Должность: Accredited Senior Appraiser, Alarm Systems Agent, Associate of the Society of Actuaries40) Чат: As Soon As41) NYSE. A S A, Ltd.43) НАСА: Australian Space Agency -
17 Asa
1) Общая лексика: Air service agreements2) Компьютерная техника: Animate Singular Agent4) Медицина: acetylsalicylic acid (aspirin), Американское общество анестезиологов5) Американизм: American Standards Authority, Assistant Secretary of the Army6) Спорт: Aggressive Skater Association, Aggressive Skaters Association, All Softball Associations, Amateur Softball Association, American Sailing Association, American Softball Association, American Speed Association7) Военный термин: Allied Swat Agents, Ammunition Storage Area, Ammunition Supply Activity, Army Sailing Association, Army Satellite Communications Agency, Army School of Ammunition, Army Security Agency, Army Signal Association, Army Space Agency, Army Strategic Appraisal, Army seal of approval, Assistant Secretary of the Army, ASAF, Assistant Secretary of the Air Force, Assistant Secretary of the Army, Civil Works, Assistant Secretary of the Army, Civil-Military Affairs, Assistant Secretary of the Army, Financial Management, Assistant Secretary of the Army, Installations and Logistics, Assistant Secretary of the Army, Manpower and Reserve Affairs, Assistant Secretary of the Army, Research and Development, Atomic Security Agency, advanced strike aircraft, advanced surveillance aircraft, advanced system avionics, area scanning alarm, army service area, automatic steerable antenna, automatic systems analysis, aviation supply annex, (M&RA)Assistant Secretary of the Army (Manpower and Reserve Affairs), (CW) Assistant Secretary of the Army for Civil Works, (FM) Assistant Secretary of the Army for Financial Management, (I&L) Assistant Secretary of the Army for Installation and Logistics8) Техника: Army Satcom Agency, abort sensor assembly, adaptive search algorithm, amplifier and switch assembly, annular slot antenna, automatic speech analyzer, azimuth servo assembly9) Сельское хозяйство: ammoniated superphosphoric acid10) Шутливое выражение: American Superhero Association, Anarchy Strikes America, Angry Stache Alliance11) Химия: Alkenyl Succinic Anhydride12) Математика: Angle Side Angle, Американская статистическая ассоциация (American Statistical Association)13) Религия: All Saints Association14) Страхование: American Surety Association, Associate in Society of Actuaries15) Музыка: The Acoustical Society of America16) Сокращение: Acetyl Salicylic Acid, Acoustical Society of America, Advanced Security Agency (USA), Advanced System Architecture, Aggiornamento del Sistema d'Arma (Weapon systems upgrade (Italy)), Air Security Agency, Amateur Swimming Association, American Sociological Association, American Statistical Association, American Surgical Association, Appropriate Superior Authority, Assistant Secretary of the Army (US Army), American Standard Association, Atomic Scientists' Association17) Театр: Art Service Association18) Университет: Adventist Students Association, African Students Association, Arizona Students Association, Art Scholarship Achievement, Asian Students Association19) Физика: Accessible Surface Area, Apparent Strength Of Adhesion20) Школьное выражение: Arizona School for the Arts21) Вычислительная техника: Advanced SCSI Architecture (SCSI), American Standards Association (organization, USA, ANSI, Vorlaeufer), Американская ассоциация по стандартизации, Американская ассоциация программного обеспечения22) Нефть: automatic spectrum analyzer, Американская ассоциация стандартов, Американская ассоциация стандартов (American Standards Association)23) Иммунология: антиспермальные антитела24) Космонавтика: Austrian Space Agency25) Транспорт: Automotive Service Association26) Фирменный знак: Advertising And Selling Association, American Spirit Arms27) Экология: air stagnation advisories28) Деловая лексика: Advertising Standards Authority, (сокр. от) Additional Services Authorization = разрешение (санкция) на дополнительные услуги30) Сетевые технологии: Active Server Application, Adaptive Server Anywhere, American Software Association, American Standards Association, Application Service Assurance, Automatic System Answer31) Пластмассы: Acrylonitrile Styrene Acrylate, Poly (Acrylic Styrene Acrylonitrile)32) Телефония: Average speed of answer33) Общая лексика: air signal attenuator34) Химическое оружие: automatic submerged arc, (FM) Assistant Secretary of the Army for Financial Management, (IL&E) Assistant Secretary of the Army for Installations, Logistics, and Environment, (RDA) Assistant Secretary of the Army for Research, Development, and Acquisition35) Авиационная медицина: astronaut science advisor36) Безопасность: Adaptive Security Algorithm, After Security Advisory, Комплексная проверка безопасности (Advanced Safety Audit)37) Яхтенный спорт: Американское Самоа (Обозначения на парусах)38) Общественная организация: American Scientific Association, American Security Association, Autism Society of America39) Должность: Accredited Senior Appraiser, Alarm Systems Agent, Associate of the Society of Actuaries40) Чат: As Soon As41) NYSE. A S A, Ltd.43) НАСА: Australian Space Agency -
18 asa
1) Общая лексика: Air service agreements2) Компьютерная техника: Animate Singular Agent4) Медицина: acetylsalicylic acid (aspirin), Американское общество анестезиологов5) Американизм: American Standards Authority, Assistant Secretary of the Army6) Спорт: Aggressive Skater Association, Aggressive Skaters Association, All Softball Associations, Amateur Softball Association, American Sailing Association, American Softball Association, American Speed Association7) Военный термин: Allied Swat Agents, Ammunition Storage Area, Ammunition Supply Activity, Army Sailing Association, Army Satellite Communications Agency, Army School of Ammunition, Army Security Agency, Army Signal Association, Army Space Agency, Army Strategic Appraisal, Army seal of approval, Assistant Secretary of the Army, ASAF, Assistant Secretary of the Air Force, Assistant Secretary of the Army, Civil Works, Assistant Secretary of the Army, Civil-Military Affairs, Assistant Secretary of the Army, Financial Management, Assistant Secretary of the Army, Installations and Logistics, Assistant Secretary of the Army, Manpower and Reserve Affairs, Assistant Secretary of the Army, Research and Development, Atomic Security Agency, advanced strike aircraft, advanced surveillance aircraft, advanced system avionics, area scanning alarm, army service area, automatic steerable antenna, automatic systems analysis, aviation supply annex, (M&RA)Assistant Secretary of the Army (Manpower and Reserve Affairs), (CW) Assistant Secretary of the Army for Civil Works, (FM) Assistant Secretary of the Army for Financial Management, (I&L) Assistant Secretary of the Army for Installation and Logistics8) Техника: Army Satcom Agency, abort sensor assembly, adaptive search algorithm, amplifier and switch assembly, annular slot antenna, automatic speech analyzer, azimuth servo assembly9) Сельское хозяйство: ammoniated superphosphoric acid10) Шутливое выражение: American Superhero Association, Anarchy Strikes America, Angry Stache Alliance11) Химия: Alkenyl Succinic Anhydride12) Математика: Angle Side Angle, Американская статистическая ассоциация (American Statistical Association)13) Религия: All Saints Association14) Страхование: American Surety Association, Associate in Society of Actuaries15) Музыка: The Acoustical Society of America16) Сокращение: Acetyl Salicylic Acid, Acoustical Society of America, Advanced Security Agency (USA), Advanced System Architecture, Aggiornamento del Sistema d'Arma (Weapon systems upgrade (Italy)), Air Security Agency, Amateur Swimming Association, American Sociological Association, American Statistical Association, American Surgical Association, Appropriate Superior Authority, Assistant Secretary of the Army (US Army), American Standard Association, Atomic Scientists' Association17) Театр: Art Service Association18) Университет: Adventist Students Association, African Students Association, Arizona Students Association, Art Scholarship Achievement, Asian Students Association19) Физика: Accessible Surface Area, Apparent Strength Of Adhesion20) Школьное выражение: Arizona School for the Arts21) Вычислительная техника: Advanced SCSI Architecture (SCSI), American Standards Association (organization, USA, ANSI, Vorlaeufer), Американская ассоциация по стандартизации, Американская ассоциация программного обеспечения22) Нефть: automatic spectrum analyzer, Американская ассоциация стандартов, Американская ассоциация стандартов (American Standards Association)23) Иммунология: антиспермальные антитела24) Космонавтика: Austrian Space Agency25) Транспорт: Automotive Service Association26) Фирменный знак: Advertising And Selling Association, American Spirit Arms27) Экология: air stagnation advisories28) Деловая лексика: Advertising Standards Authority, (сокр. от) Additional Services Authorization = разрешение (санкция) на дополнительные услуги30) Сетевые технологии: Active Server Application, Adaptive Server Anywhere, American Software Association, American Standards Association, Application Service Assurance, Automatic System Answer31) Пластмассы: Acrylonitrile Styrene Acrylate, Poly (Acrylic Styrene Acrylonitrile)32) Телефония: Average speed of answer33) Общая лексика: air signal attenuator34) Химическое оружие: automatic submerged arc, (FM) Assistant Secretary of the Army for Financial Management, (IL&E) Assistant Secretary of the Army for Installations, Logistics, and Environment, (RDA) Assistant Secretary of the Army for Research, Development, and Acquisition35) Авиационная медицина: astronaut science advisor36) Безопасность: Adaptive Security Algorithm, After Security Advisory, Комплексная проверка безопасности (Advanced Safety Audit)37) Яхтенный спорт: Американское Самоа (Обозначения на парусах)38) Общественная организация: American Scientific Association, American Security Association, Autism Society of America39) Должность: Accredited Senior Appraiser, Alarm Systems Agent, Associate of the Society of Actuaries40) Чат: As Soon As41) NYSE. A S A, Ltd.43) НАСА: Australian Space Agency -
19 Aaker, David A.
перс.марк. Аакер, Давид А. (1938-; профессор школы бизнеса им. У. Хааса Калифорнийского университета, г. Беркли, известный специалист по маркетингу, рекламе и брендингу; автор известных книг "Создание сильных брендов" ("Building Strong Brands"), "Управление капиталом бренда" ("Managing Brand Equity"), "Бренд-лидерство" ("Brand Leadership"), "Стратегическое управление брендами" ("Strategic Brand Management") и др.)See: -
20 investment
сущ.1) эк., часто мн. инвестиция, капиталовложение, капитальное вложениеа) (ресурсы, вкладываемые в создание производственных или потребительских благ; как правило, имеется в виду вложение денег, но могут подразумеваться также материальные или трудовые ресурсы; в русском языке часто употребляется во множественном числе)to attract investment into [to\] a region — привлекать инвестиции в регион
to attract investment from individual, bank and corporate investors — привлекать инвестиции со стороны индивидуальных, банковских и корпоративных инвесторов
Our aim is not only to attract investment to the UK but to keep it here too. — Наша цель не только привлечь инвестиции в Великобританию, но и удержать и их в стране.
France attracts 9% of all foreign investment in OECD countries. — Франция привлекает 9% всех иностранных инвестиций в странах ОЭСР.
investment market — инвестиционный рынок, рынок инвестиций
See:alternative investment, brownfield investment, capital investment, cash investment, cash-equivalent investment, collective investments, current asset investment, debt investment 3), direct investment, domestic investment, environmental investment, equity investment 2) б), financial investment, fixed asset investment, follow-up investment, foreign investment, greenfield investment, industrial investments, intangible investment, international investment, inventory investment, leveraged investment, money market investment, mutual investments, passive investments, portfolio investment, real estate investment, real investment, shared investment, strategic investment, tangible investment, unquoted investment, viatical investment, assumed investment return, guaranteed investment contract, investment adviser, investment analyst, investment bond, investment insurance, investment manager, investment position, return on investment, investment-linked annuity, investor, investee, reinvestment, disinvestmentб) (инструмент, с помощью которого осуществляется вложение средств, напр., облигация, акция и т. п.)You can choose funds that invest in money market investments such as treasury bills, income investments such as bonds, or equity investments such as stocks of large corporations. — Вы можете выбрать фонды, которые вкладывают средства в инвестиционные инструменты денежного рынка (напр., казначейские векселя), в доходные инвестиционные инструменты (напр., облигации) или в долевые инвестиционные инструменты (напр., акции крупных корпораций).
Syn:See:debt investment 2), equity investment 2), а hybrid investment, investment advertisement, investment advertising, investment market, life of investment2) эк. инвестирование, вложение (помещение капитала в физические или финансовые активы с целью получения прибыли)to carry out investment — осуществлять инвестиции [капиталовложения\]
to promote investment — стимулировать инвестиции [капиталовложения\]
See:continuing investment, ethical investment, investment banker, investment broker, investment company, investment dealer, investment group, investment policy, investment trust, Canada Pension Plan Investment Board, before-tax rate of return, hoarding, consumption3) общ. затраты, вложения (затраты какого-л. ресурса)The work also requires a huge investment of time. — Работа также требует огромных затрат времени.
* * *
капиталовложение (инвестиция): 1) помещение средств в финансовые активы для получения процентов и дивидендов, а также в надежде на рост стоимости активов; подразумевается, что сохранность основной суммы инвестиций имеет принципиальное значение (в отличие от спекуляции); инвестиции могут быть финансовыми (вложение денег) или состоять в усилиях, затраченном времени; 2) покупка машин, оборудования, недвижимости.* * ** * *Инвестиция, инвестирование. . Словарь экономических терминов .* * *1. совокупность затрат, реализуемых в форме долгосрочных вложений капитала в промышленность, сельское хозяйство, транспорт и др. с отсроченной отдачей2. вложение капитала внутри страны или заграницей в предприятия промышленности, транспорта и т. п. с целью получения прибыли
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